Posted by | April 2, 2017
Emerging Media and xR Issues for Hotels

An explosion in visual content is already overwhelming, and soon we'll enter the xR “boss” level: voice I/O & virtual, augmented and mixed reality In case you’ve been too busy...

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Posted by | November 6, 2016
Toward a Marketing and Analytics Capability-Maturity Model

Marketing is undergoing a transition that bears some similarity to what happened to IT as software became more central to enterprise success It’s probably high time to require Marketing to...

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Posted by | September 1, 2016
Platforms to Optimize Digital Marketing

A sea of choices, but not for everybody  Not only are there quite a lot of platforms laying claim to digital marketing optimization, but jargon is often layered so thick...

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