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Marketing is undergoing a transition that bears some similarity to what happened to IT as software became more central to enterprise success It’s probably high time to require Marketing to meet quality, reliability, and predictability “industrial strength” standards.  Manufacturing and IT went through this transition first, but it’s Marketing’s turn:  when you’re spending rivers of […]

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A sea of choices, but not for everybody  Not only are there quite a lot of platforms laying claim to digital marketing optimization, but jargon is often layered so thick that it’s hard to tell which does what. At the highest level it may be helpful to think of the space we’re looking at as […]

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