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An explosion in visual content is already overwhelming, and soon we’ll enter the xR “boss” level: voice I/O & virtual, augmented and mixed reality In case you’ve been too busy to pay attention to the structure of video games, let me first say that “boss level” has nothing to do with higher floors where senior […]

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Marketing is undergoing a transition that bears some similarity to what happened to IT as software became more central to enterprise success It’s probably high time to require Marketing to meet quality, reliability, and predictability “industrial strength” standards.  Manufacturing and IT went through this transition first, but it’s Marketing’s turn:  when you’re spending rivers of […]

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A sea of choices, but not for everybody  Not only are there quite a lot of platforms laying claim to digital marketing optimization, but jargon is often layered so thick that it’s hard to tell which does what. At the highest level it may be helpful to think of the space we’re looking at as […]

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Over fifty years ago Marshall McLuhan suggested that “the medium is the message” in his book Understanding Media. This is especially true now when comparing media such as a mouse operated computer screen to a tablet’s touch interface to a smart phone’s surface… which have indeed become “The Extensions of Man” as the book’s prophetic […]

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Speaking of revolution, in 1902 Vladimir Ilyich Lenin published “What Is to Be Done? Burning Questions of Our Movement”.  It was intended in part to mark the end of one period of political development in Russia and to give practical tips for what was needed next.  So not very different from this post… This might […]

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Summary of article published in Hospitality Upgrade – Fall 2015: Much is made of love-hate between hotels and online travel agencies, but what really are the opportunity costs around putting “heads in beds”? The only way to understand the whole picture is to compare all-in opportunity costs for various demand sources and this goes well beyond […]

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Summary of article published in Tnooz.com — July 2015 Demand generation has always been important to hotels, why else have sales departments?  But lately it has gone from a function of varying importance to become the absolute center of the world of hospitality and it’s turning the tables everywhere. What’s the burning issue changing the […]

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We previously published the news that Expedia is now offering hotel package rates to travellers that previously booked a flight on Expedia. By exposing the actual rates instead of hiding them inside a true package, Expedia has stepped forward knives out, like a gang of Roman senators stalking Caesar. As observed, Expedia undercut SPG.com by […]

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By coincidence, just noticed this on All Hallow’s Eve. And of course parity is one of those things: news of its death is always greatly exaggerated. So perhaps this latest outbreak of notable, systematic parity breaches merely presages death without being the thing itself. For years, Expedia has been like the Spanish Inquisition, hounding hoteliers […]

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Aerospike (the fastest read/write database that operates in-memory, on flash, as a hybrid and on disk as well) is now open source under the Free Software Foundation’s AGPL License, while its client software SDK became available under the Apache license. Especially for Internet-scale applications in travel, this is a huge deal because it presents a […]

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