Posted by | November 2, 2017
Attribute Based Shopping

What does attribute-based shopping (ABS) mean for hotels? Two modes of shopping commonly carry the name attribute based shopping (ABS). In the older form, widely used today, a consumer begins...

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Posted by | April 2, 2017
Emerging Media and xR Issues for Hotels

An explosion in visual content is already overwhelming, and soon we'll enter the xR “boss” level: voice I/O & virtual, augmented and mixed reality In case you’ve been too busy...

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Posted by | November 6, 2016
Toward a Marketing and Analytics Capability-Maturity Model

Marketing is undergoing a transition that bears some similarity to what happened to IT as software became more central to enterprise success It’s probably high time to require Marketing to...

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Posted by | September 1, 2016
Platforms to Optimize Digital Marketing

A sea of choices, but not for everybody  Not only are there quite a lot of platforms laying claim to digital marketing optimization, but jargon is often layered so thick...

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Posted by | April 11, 2016
Content Creation Strategy – Mobile Takes It Beyond SEO

Over fifty years ago Marshall McLuhan suggested that “the medium is the message” in his book Understanding Media. This is especially true now when comparing media such as a mouse...

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Posted by | January 28, 2016
TripAdvisor ® Instant Booking… Revulsion or Revolution?

Speaking of revolution, in 1902 Vladimir Ilyich Lenin published “What Is to Be Done? Burning Questions of Our Movement”.  It was intended in part to mark the end of one...

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Posted by | October 15, 2015
Hospitality Demand Generation Trends & Opportunity Costs

Summary of article published in Hospitality Upgrade - Fall 2015: Much is made of love-hate between hotels and online travel agencies, but what really are the opportunity costs around putting “heads...

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Posted by | July 9, 2015
Hospitality Demand Generation – From Feature To Core

Summary of article published in Tnooz.com -- July 2015 Demand generation has always been important to hotels, why else have sales departments?  But lately it has gone from a function...

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Posted by | November 12, 2014
Et tu, Brute? So Why Exactly Did Expedia Stab Parity?

We previously published the news that Expedia is now offering hotel package rates to travellers that previously booked a flight on Expedia. By exposing the actual rates instead of hiding...

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Posted by | November 1, 2014
It’s Halloween, Not April Fools, and Expedia Is Killing Parity

By coincidence, just noticed this on All Hallow’s Eve. And of course parity is one of those things: news of its death is always greatly exaggerated. So perhaps this latest...

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