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Over fifty years ago Marshall McLuhan suggested that “the medium is the message” in his book Understanding Media. This is especially true now when comparing media such as a mouse operated computer screen to a tablet’s touch interface to a smart phone’s surface… which have indeed become “The Extensions of Man” as the book’s prophetic […]

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It’s not just Panda, Penguin and the other charmingly named Google search releases that have stuck the knife in… It’s Google Travel’s helpful presentation of relevant information that’s killing your SEO and SEM arbitrage.   For a great many years, travel suppliers have fought for browser “shelf space” in two ways above all:  paying Google […]

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