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Insights

Content Creation Strategy – Mobile Takes It Beyond SEO

Understanding MediaOver fifty years ago Marshall McLuhan suggested that “the medium is the message” in his book Understanding Media.

This is especially true now when comparing media such as a mouse operated computer screen to a tablet’s touch interface to a smart phone’s surface… which have indeed become “The Extensions of Man” as the book’s prophetic subtitle suggested.

Ironically, many years later, skeuomorphic design unsuccessfully attempted to counteract the power of the new rising medium (the flat mobile device screen) by borrowi...

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Alaska Air buys Virgin America, and Gets a Winner

Alaska bought Virgin today, and for this ex-VX exec (I left forever ago in 2008), it is a day filled with many emotions.  I’m sorry to see the Virgin brand go (and it *will* go, make no mistake — Alaska won’t keep it and the 0.7% licensing fee it would owe for the Virgin brand), but I know it was the right thing to do for Virgin America.  I know my former teammates won’t want to read that, but in the long haul they likely would have encountered much tougher times.  Here’s why.

Virgin simply *had* to take this deal

Virgin’s large investors (congrats Cyrus Capital!) just escaped with a massive haul.  $2.6B, given Virgin’s current position and future prospects, is something that you don’t walk away from.  Think about it.  Virgin owns virtually nothing tangible.  They own o...

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TripAdvisor ® Instant Booking… Revulsion or Revolution?

Vladimir Ilyich Lenin's 1902 classic

Speaking of revolution, in 1902 Vladimir Ilyich Lenin published “What Is to Be Done? Burning Questions of Our Movement”.  It was intended in part to mark the end of one period of political development in Russia and to give practical tips for what was needed next.  So not very different from this post…

This might seem like the farthest thing from hospitality marketing and distribution, but actually the parallels are striking.  After a period of turmoil and the rise of alternatives to direct sale...

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Hospitality Demand Generation Trends & Opportunity Costs

Summary of article published in Hospitality Upgrade – Fall 2015:

HU Cover Fall 2015_small.jpg

Much is made of love-hate between hotels and online travel agencies, but what really are the opportunity costs around putting “heads in beds”? The only way to understand the whole picture i...

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Hospitality Demand Generation – From Feature To Core

Summary of article published in Tnooz.com — July 2015

Demand generation has always been important to hotels, why else have sales departments?  But lately it has gone from a function of varying importance to become the absolute center of the world of hospitality and it’s turning the tables everywhere.

What’s the burning issue changing the face of hospitality? 

Despite rising occupancies and ADRs, rising demand generation costs are crushing profit growth.  Hoteliers face uphill fights and new and better approaches are needed to respond.  With costs of acquisition growing twice as fast as RevPAR, the picture looks good on the top line but not so good at the bottom line.

Additionally, smart owners have woken up to the disguised costs that appear...

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