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We are problem solvers, industry leaders, and solution architects.
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ClarkPartner
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Andy
HermoPartner
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RaynerPartner
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RoukasPartner
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Snapshot
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100 years
Years as industry leaders operating in breakthrough companies
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1 Principle
We tell you the truth to help you grow
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1 Globe
Global experience scaling clients everywhere except Antarctica
Insights
- Platforms to Optimize Digital Marketing
- Content Creation Strategy – Mobile Takes It Beyond SEO
- Alaska Air buys Virgin America, and Gets a Winner
- TripAdvisor ® Instant Booking… Revulsion or Revolution?
- Hospitality Demand Generation Trends & Opportunity Costs
Platforms to Optimize Digital Marketing
A sea of choices, but not for everybody
Not only are there quite a lot of platforms laying claim to digital marketing optimization, but jargon is often layered so thick that it’s hard to tell which does what.
At the highest level it may be helpful to think of the space we’re looking at as a Venn di...
Read MoreContent Creation Strategy – Mobile Takes It Beyond SEO
Over fifty years ago Marshall McLuhan suggested that “the medium is the message” in his book Understanding Media.
This is especially true now when comparing media such as a mouse operated computer screen to a tablet’s touch interface to a smart phone...
Read MoreAlaska Air buys Virgin America, and Gets a Winner
Alaska bought Virgin today, and for this ex-VX exec (I left forever ago in 2008), it is a day filled with many emotions. I’m sorry to see the Virgin brand go (and it *will* go, make no mistake — Alaska won’t keep it and the 0.7% licensing fee it would owe for the Virgin brand), but I know it was the right thing to do for Virgin America. I know my former teammates won’t want to read that, but in the long haul they likely would have encountered much tougher times. Here’s why.
Virgin simply *had* to take this deal
Virgin’s large investors (congrats Cyrus Capital!) just escaped with a massive haul. $2.6B, given Virgin’s current position and future prospects, is something that you don’t walk away from. Think about it. Virgin owns virtually nothing tangible. They own o...
Read MoreTripAdvisor ® Instant Booking… Revulsion or Revolution?
Speaking of revolution, in 1902 Vladimir Ilyich Lenin published “What Is to Be Done? Burning Questions of Our Movement”. It was intended in part to mark the end of one period of political development in Russia and to give practical tips for what was needed next. So not very diff...
Read MoreHospitality Demand Generation Trends & Opportunity Costs
Summary of article published in Hospitality Upgrade – Fall 2015:
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