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Travel Industry Consultancy Marks 10th Anniversary with High-profile Hire New York, NY Feb. 28, 2017 – Hudson Crossing LLC, travel, tourism and hospitality’s premier consultancy, marks its 10-year anniversary by landing Phocuswright founder, Philip C. Wolf, as non-executive chairman. He joins the team as a catalyst for expansion. Mr. Wolf founded Phocuswright pre-Web and grew […]

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Marketing is undergoing a transition that bears some similarity to what happened to IT as software became more central to enterprise success It’s probably high time to require Marketing to meet quality, reliability, and predictability “industrial strength” standards.  Manufacturing and IT went through this transition first, but it’s Marketing’s turn:  when you’re spending rivers of […]

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A sea of choices, but not for everybody  Not only are there quite a lot of platforms laying claim to digital marketing optimization, but jargon is often layered so thick that it’s hard to tell which does what. At the highest level it may be helpful to think of the space we’re looking at as […]

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Over fifty years ago Marshall McLuhan suggested that “the medium is the message” in his book Understanding Media. This is especially true now when comparing media such as a mouse operated computer screen to a tablet’s touch interface to a smart phone’s surface… which have indeed become “The Extensions of Man” as the book’s prophetic […]

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Alaska bought Virgin today, and for this ex-VX exec (I left forever ago in 2008), it is a day filled with many emotions.  I’m sorry to see the Virgin brand go (and it *will* go, make no mistake — Alaska won’t keep it and the 0.7% licensing fee it would owe for the Virgin brand), […]

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Speaking of revolution, in 1902 Vladimir Ilyich Lenin published “What Is to Be Done? Burning Questions of Our Movement”.  It was intended in part to mark the end of one period of political development in Russia and to give practical tips for what was needed next.  So not very different from this post… This might […]

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Summary of article published in Hospitality Upgrade – Fall 2015: Much is made of love-hate between hotels and online travel agencies, but what really are the opportunity costs around putting “heads in beds”? The only way to understand the whole picture is to compare all-in opportunity costs for various demand sources and this goes well beyond […]

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Summary of article published in Tnooz.com — July 2015 Demand generation has always been important to hotels, why else have sales departments?  But lately it has gone from a function of varying importance to become the absolute center of the world of hospitality and it’s turning the tables everywhere. What’s the burning issue changing the […]

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Rejoice fellow geeks and just plain normal folk everywhere!  I know you’ve been putting free hotel Wi-Fi on your letters to Santa for years and years now, with admittedly mixed results. Some chains provide free Wi-Fi to higher level members of their loyalty programs.  Others provide free Wi-Fi in some brands but not in others.  Some […]

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We previously published the news that Expedia is now offering hotel package rates to travellers that previously booked a flight on Expedia. By exposing the actual rates instead of hiding them inside a true package, Expedia has stepped forward knives out, like a gang of Roman senators stalking Caesar. As observed, Expedia undercut SPG.com by […]

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