Posted by George Roukas | 02 November 2017
Attribute Based Shopping

What does attribute-based shopping (ABS) mean for hotels? Two modes of shopping commonly carry the name attribute based shopping (ABS). In the older form, widely used today, a consumer begins by choosing a hotel and stay dates and receives a list of rates. These rates correspond to combinations of room types and rate plans and...

Posted by Max Rayner | 02 April 2017
Emerging Media and xR Issues for Hotels

An explosion in visual content is already overwhelming, and soon we'll enter the xR “boss” level: voice I/O & virtual, augmented and mixed reality In case you’ve been too busy to pay attention to the structure of video games, let me first say that “boss level” has nothing to do with higher floors where senior...

Posted by Max Rayner | 28 February 2017
TRAVEL GURU PHILIP WOLF JOINS HUDSON CROSSING

Hudson Crossing partners and Philip Wolf (center) Travel Industry Consultancy Marks 10th Anniversary with High-profile Hire New York, NY Feb. 28, 2017 – Hudson Crossing LLC, travel, tourism and hospitality’s premier consultancy, marks its 10-year anniversary by landing Phocuswright founder, Philip C. Wolf, as non-executive chairman. He joins the team as a catalyst for expansion....

Posted by Max Rayner | 06 November 2016
Toward a Marketing and Analytics Capability-Maturity Model

Marketing is undergoing a transition that bears some similarity to what happened to IT as software became more central to enterprise success It’s probably high time to require Marketing to meet quality, reliability, and predictability “industrial strength” standards.  Manufacturing and IT went through this transition first, but it’s Marketing’s turn:  when you’re spending rivers of...

Posted by Max Rayner | 01 September 2016
Platforms to Optimize Digital Marketing

A sea of choices, but not for everybody  Not only are there quite a lot of platforms laying claim to digital marketing optimization, but jargon is often layered so thick that it’s hard to tell which does what. At the highest level it may be helpful to think of the space we’re looking at as...

Posted by Max Rayner | 11 April 2016
Content Creation Strategy – Mobile Takes It Beyond SEO

Over fifty years ago Marshall McLuhan suggested that “the medium is the message” in his book Understanding Media. This is especially true now when comparing media such as a mouse operated computer screen to a tablet’s touch interface to a smart phone’s surface… which have indeed become “The Extensions of Man” as the book’s prophetic...

Posted by Brian Clark | 04 April 2016
Alaska Air buys Virgin America, and Gets a Winner

Alaska bought Virgin today, and for this ex-VX exec (I left forever ago in 2008), it is a day filled with many emotions.  I’m sorry to see the Virgin brand go (and it *will* go, make no mistake -- Alaska won’t keep it and the 0.7% licensing fee it would owe for the Virgin brand),...

Posted by Max Rayner | 28 January 2016
TripAdvisor ® Instant Booking… Revulsion or Revolution?

Speaking of revolution, in 1902 Vladimir Ilyich Lenin published “What Is to Be Done? Burning Questions of Our Movement”.  It was intended in part to mark the end of one period of political development in Russia and to give practical tips for what was needed next.  So not very different from this post… This might...

Posted by Max Rayner | 15 October 2015
Hospitality Demand Generation Trends & Opportunity Costs

Summary of article published in Hospitality Upgrade - Fall 2015: Much is made of love-hate between hotels and online travel agencies, but what really are the opportunity costs around putting “heads in beds”? The only way to understand the whole picture is to compare all-in opportunity costs for various demand sources and this goes well beyond...