Posted by George Roukas | 07 May 2019
Converged CRS and PMS Are Finally Here – Now What?

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Posted by Max Rayner | 20 September 2018
Looking to raise the bar – Hudson Crossing careers

Summary As a Hudson Crossing principal, you’ll assure delivery of successful client engagements while building client relationships that are deep, trusted and ongoing sources of profitable growth for the clients and for our firm. You will be expected to contribute original thought leadership for the firm and in the public arena, to provide project supervisions...

Posted by George Roukas | 02 November 2017
Attribute Based Shopping

What does attribute-based shopping (ABS) mean for hotels? Two modes of shopping commonly carry the name attribute based shopping (ABS). In the older form, widely used today, a consumer begins by choosing a hotel and stay dates and receives a list of rates. These rates correspond to combinations of room types and rate plans and...

Posted by Max Rayner | 02 April 2017
Emerging Media and xR Issues for Hotels

An explosion in visual content is already overwhelming, and soon we'll enter the xR “boss” level: voice I/O & virtual, augmented and mixed reality In case you’ve been too busy to pay attention to the structure of video games, let me first say that “boss level” has nothing to do with higher floors where senior...

Posted by Max Rayner | 28 February 2017
TRAVEL GURU PHILIP WOLF JOINS HUDSON CROSSING

Hudson Crossing partners and Philip Wolf (center) Travel Industry Consultancy Marks 10th Anniversary with High-profile Hire New York, NY Feb. 28, 2017 – Hudson Crossing LLC, travel, tourism and hospitality’s premier consultancy, marks its 10-year anniversary by landing Phocuswright founder, Philip C. Wolf, as non-executive chairman. He joins the team as a catalyst for expansion....

Posted by Max Rayner | 06 November 2016
Toward a Marketing and Analytics Capability-Maturity Model

Marketing is undergoing a transition that bears some similarity to what happened to IT as software became more central to enterprise success It’s probably high time to require Marketing to meet quality, reliability, and predictability “industrial strength” standards.  Manufacturing and IT went through this transition first, but it’s Marketing’s turn:  when you’re spending rivers of...

Posted by Max Rayner | 01 September 2016
Platforms to Optimize Digital Marketing

A sea of choices, but not for everybody  Not only are there quite a lot of platforms laying claim to digital marketing optimization, but jargon is often layered so thick that it’s hard to tell which does what. At the highest level it may be helpful to think of the space we’re looking at as...

Posted by Max Rayner | 11 April 2016
Content Creation Strategy – Mobile Takes It Beyond SEO

Over fifty years ago Marshall McLuhan suggested that “the medium is the message” in his book Understanding Media. This is especially true now when comparing media such as a mouse operated computer screen to a tablet’s touch interface to a smart phone’s surface… which have indeed become “The Extensions of Man” as the book’s prophetic...

Posted by Brian Clark | 04 April 2016
Alaska Air buys Virgin America, and Gets a Winner

Alaska bought Virgin today, and for this ex-VX exec (I left forever ago in 2008), it is a day filled with many emotions.  I’m sorry to see the Virgin brand go (and it *will* go, make no mistake -- Alaska won’t keep it and the 0.7% licensing fee it would owe for the Virgin brand),...