A global GDS faced slower growth and increasing competitive pressure, and wanted HC to focus on its highest growth area, hospitality.
Hudson Crossing recommends to all our clients that they invest heavily in understanding their customer, here interviewing dozens of agents in key countries on behalf of the client. Hudson Crossing outlined integrated strategies in mobile, agent desktops applications, and market management.
The project included a full redesign of the agent GUI by Hudson Crossing, with tests resulting in a faster and more intuitive desktop, increased agency engagement, and significantly reduced look/book ratios. “Accelerator” projects based on HC’s recommendations have materially enhanced results in the hospitality segment for this major global GDS.