Case Study

Global Distribution Systems

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  • Challenge

    The client was one of the major GDS systems and as part of a strategic initiative needed to develop a detailed understanding consumer behavior, on-line and off-line distribution patterns, and distribution market structures in the world’s top travel markets -- traditional incumbents, emerging countries, and future contenders.

  • Solution

    Hudson Crossing used its global network of experts to develop original research that linked macro-economic trends, culture-specific consumer behavior, market structure, prevalence of referral, retail and merchant models, commission processing mechanisms, relative sizes of OTAs, off-line reservation and other travel and hospitality flows.

  • Outcome

    The company was able to consider its strategic options in light of directly relevant, unpublished research covering over thirty-three global markets of interest.

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