Hudson Crossing helped a major gaming company restructure backend crs, PMs, Web cMs and distribution system architecture as well as a whole-sale functionality and look-and-feel redesigns of their 50+ property and portal websites. Modernized web design and content, optimized for seo and seM, while significantly enhancing systems architecture will permit enhanced functionality, product depth, and channel control.
The client had done solid work in developing a leading loyalty and CRM program. However, Web presence, direct distribution, mobile, social and personalization optimization and the e-commerce and hospitality systems had fallen behind. These limitations held the client back from desired growth, innovation and from new customer acquisition.
Hudson Crossing charted the optimal path forward and led both the strategy and execution phases of this 8-figure program. The project focused on the strategic restructuring of the client's backend CRS, PMS, Web CMS, and distribution system architecture, as well as a wholesale functionality and look-and-feel redesign of the clients 50+ websites.
Efforts have modernized the Client's design and content, optimized for SEO and SEM, while significantly enhancing systems architecture. New features will include enhanced functionality (e.g. complex fare calendars; dynamic offers; up-sell/cross-sell), product depth, and channel control (i.e. mobile). New product is expected to product a significant increase in traffic and conversion.