A private equity firm client asked Hudson Crossing to assess a portfolio company’s website performance after the entertainment company saw a sudden 25% drop in website revenue. Hudson Crossing performed a 2-month assessment of the company’s website, recommending key changes to website funnel and functionality, website speed, demand generation, and revenue management.
Hudson Crossing was retained a further 3 months to support recommended changes. At the end of the engagement, not only had the client clawed back the lost 25% revenue, but had realized additional double-digit improvements in monthly year/year unit revenue.