Brand Representation
Just do it.
Nike spent millions of market research dollars coming up with that slogan. It formed the basis of their advertising for the past quarter century for good reason. There’s an implied premium placed on action. Talk is cheap.
At Hudson Crossing we believe in spirit of “Just do it”. Perhaps it’s no surprise then that some clients are so inspired by our recommendations that they’ve hired us to take on the responsibility to act as their conduit to the marketplace. In these circumstances we’ve actually managed their business and acted in the travel industry not as their representatives, but as their agents. Bold action no doubt – but well in keeping with our mission.
About Brand Representation
We act as your agent in the travel marketplace. Some of our actions might include developing partnerships, closing sales, and negotiate (or renegotiate) contracts with suppliers to your business. Our Brand Representation offerings include two levels of service:
Brand Endorsement
As return for a revenue-sharing compensation program, Hudson Crossing will:
- Help you identify and prioritize key business development targets
- Assist with introductions where appropriate to key industry contacts in order to form business development relationships that produce revenue
- Deliver a positive endorsement of your brand in the travel industry
Comprehensive Brand Representation
As part of a combination of retainer and revenue-sharing compensation program, Hudson Crossing will:
- Lead the process of identifying and prioritizing key business development targets
- Proactively generate and track leads
- Participate in business development pitch meetings
- Provide deal term guidance
- Provide ongoing relationship support
- Deliver a positive endorsement of your brand in the travel industry
Brand Representation Benefits
Because we’ve owned and operated other businesses within the travel industry, we have an extensive network of contacts that we’ll put to work immediately on your behalf. This alone will open doors and cut time to market. In addition, we bring our previous travel experience which will help to focus our efforts on actions that will have the highest probability of success and avoid otherwise wasted effort.