Advisory Services
At Hudson Crossing we employ a highly collaborative approach with clients to explore and execute bold ideas. With deep industry knowledge and years of hands-on operational experience in the travel industry, we can quickly diagnose our client’s problems and design appropriate solutions. In many cases, we have the ability to recommend solutions immediately, by-passing the lengthy discovery process required by traditional consultants.
Our main advisory practice areas include the key elements to success in the travel industry:
Strategy
Previous operating experience significantly tempers the strategy we suggest and the advice we provide. In particular, we loathe consultants who deliver elaborate business strategies that are impossible to execute. You’ll find our advice is always practical and direct. Read more…
Marketing
Many travel marketers find themselves in a position where new and bold ideas are required to stimulate growth. Our recent marketing and operating experience executing plans within the travel sector affords us the ability to present our clients with fresh ideas that have been previously market tested at travel firms we’ve operated. Read more…
Sales
Carefully crafted talking points and extravagant customer entertainment practices are no longer sufficient to prevent travel buyers from switching to new travel providers who offer marginally inferior products at substantially reduced rates. To respond to this challenge, we roll up our sleeves and provide hands-on program management services that will translate the newly developed sales strategy into action and ensure a positive outcome. Read more…
Product
We have extensive experience in gathering customer needs through methods that have proven themselves in the field over decades of practical application. We know how to talk to customers and identify what they want and what they will pay for, and inject those results into product plans that are practical to execute. The results of that knowledge must be fed into a simple product development process that prioritizes based on customer need and company ROI. Read more…
Technology
Because we have a deep understanding of the many and real technical challenges that travel enterprises face, you’ll find that our recommendations are practical to execute. In essence, they’ve been tempered by the real-world operating environment in which operators find themselves.
To ensure that any technical plan is successfully executed, we’ll also provide hands-on program management services integrated with our unique ability to translate the technical strategy into discrete points of action. Read more…
Reality Check
The global macroeconomic events of recent months will force the pace of change in the travel industry unlike any other time in recent history. Global competition, changing technology, and a recessionary market are creating a host of new business challenges for travel industry executives. We understand that reducing costs and increasing efficiencies are a focus for companies today, and travel and hospitality businesses are no exception. Our travel clients around the world are trying to do more with less in every facet of their businesses.
The key is achieving this as quickly as possible without interrupting critical business operations or losing focus on the right strategic mission. To achieve these objectives, we are providing travel company executives with a proactive way to ensure their 2009 operating plans are based upon sound assumptions and are best positioned for success. Read more…