When talking about disruptive forces in the travel sector, we sometimes hear the dismissive comment: “Oh, they’re not a travel company, they’re a technology company.” Sometimes it’s a reference to...
Posted by | January 14, 2021
In a previous post from August, 2020, we argued that post-pandemic business travel will have a new baseline at 20-30% below 2019 levels and that the travel management companies (TMCs) that have...
Posted by | August 17, 2020
When the COVID-19 pandemic brought much of the economy to a standstill, travel was quickly and sharply affected. US air passenger volume dove 96% year-on-year for the month of April,...
Posted by | May 23, 2020
As the spread of COVID19 accelerated through the beginning of the year, the travel industry suffered quickly and deeply. And now as cities and countries gingerly reopen their economies, travel...
Posted by | November 2, 2017
What does attribute-based shopping (ABS) mean for hotels? Two modes of shopping commonly carry the name attribute based shopping (ABS). In the older form, widely used today, a consumer begins...
Posted by | April 2, 2017
An explosion in visual content is already overwhelming, and soon we'll enter the xR “boss” level: voice I/O & virtual, augmented and mixed reality In case you’ve been too busy...
Posted by | November 6, 2016
Marketing is undergoing a transition that bears some similarity to what happened to IT as software became more central to enterprise success It’s probably high time to require Marketing to...
Posted by | September 1, 2016
A sea of choices, but not for everybody Not only are there quite a lot of platforms laying claim to digital marketing optimization, but jargon is often layered so thick...
Posted by | April 11, 2016
Over fifty years ago Marshall McLuhan suggested that “the medium is the message” in his book Understanding Media. This is especially true now when comparing media such as a mouse...
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